Apr 11, 2022
In Welcome to the Forum
Editor's guide: Community group buying is one of the hottest tracks this year, and major giants are directly or indirectly involved in it. In the community, buy email list the younger brother is enthusiastically wooing the uncles and aunts passing by to download the community group buying APP, but the supermarkets and shops on the roadside are complaining because of low-price competition, and some people even say that the community group buying relies on subsidies to steal the business of small traders, " Don't talk about martial arts"... What is the true face of community group buying? This article analyzes this from three aspects, hoping to bring you some inspiration. In 2020, the popularity of two phenomena can reflect the resilience and ductility of China's economic cycle. One is the well-known e-commerce live broadcast, and the other is the community group buying that is still hotly debated. There are still buy email list many doubts about the former, but it has passed the early stage. It has to be said that live streaming has formed a certain social cognition. The latter came to the forefront at the end of 2020. Whether it is media interviews, industry analysis, or articles based on personal experience, they have carried out round after round of interpretation of community group buying. Here I don’t want to go into details and analyze the track players and market size of community group buying, but I’m just going to sort out the main buy email list controversies now: What is the essence of community group buying, and is there any innovation? Will the subsidy war really make the vegetable market disappear? Community group buying final deduction, will it be a dominant one? 01 Social soil, tool improvement, model innovation Before talking about the business model of community group buying, let's take a look at "Rural China" written by Fei Xiaotong.