When using a two-sided Positioning, there are functional aspects which are connected to the values and needs of the customer. That responds to the Morocco Phone Number List needs of the customers to purchase a product. When products have many similarities, the Morocco Phone Number List transformational Positioning can provide a good solution. For example, values such as "sociability" and "convenience" are being used.
When using a two-sided Positioning, there are functional aspects which are connected to the values and needs of the customer. Proposition If the Morocco Phone Number List target group is known and Positioning is determined and it is clear what needs to be achieved, then a central message and values (Proposition) can be determined. The Morocco Phone Number List Proposition is the aggregate offer which can be separated into product, price, distribution (which channel?) and the communicative value of the offer.
The value Proposition is shaped by the visible and invisible benefits to the consumer. The Proposition is a bundle of products and services that represent value for Morocco Phone Number List customers. In the Value Proposition Design (Oster alder et al, 2014), the Proposition is formed by a list of "Products and Services", the Morocco Phone Number List "Gain Creators" (description of how the offer creates advantage for customers), and "Pain Relievers" (description of how the offer alleviates specific customer pains).